LAS VEGAS, NV – In a presentation to investors, Aristocrat shared more details on its recently launched Aristocrat Interactive business, including its go-to-market structure and key leadership appointments.
Aristocrat Interactive brings together the former Anaxi and NeoGames operations into a single, integrated business with a vision to “create the new frontier of connected experiences.” The business will provide Real Money Gaming (RMG), with a full-service offering including an extensive catalog of gaming content, proprietary technology platforms and gaming systems, iLottery and gaming systems solutions.
With gaming content, full-service iLottery capabilities, a comprehensive suite of back-end solutions, and support for land operators in casinos and sports, Aristocrat Interactive provides a connected experience for operators, enhancing their connection to players.
Aristocrat Interactive is comprised of five go-to-market businesses that leverage complimentary capabilities that serve the entire spectrum of the online RMG industry:
- iLottery – Aristocrat Interactive iLottery helps governments bring their lotteries online. Offering turnkey solutions that support platform development and operations, content, and marketing programs, Aristocrat Interactive iLottery currently serves 28 global lottery customers. iLottery will be led by Chris Shaban, Managing Director.
- Content & Aggregation – Aristocrat Interactive’s Content & Aggregation business combines a leading content aggregator behind innovative products including the Fusion® aggregation platform and the Ignite® Studio development program, with a portfolio of more than 440 titles including leading brands from Aristocrat, Wizard Games™ Studio and Roxor™ Gaming. Content & Aggregation will be led by Adrian Bailey, Managing Director.
- Gaming Systems – The casino gaming systems arm of Aristocrat Interactive offers land-based operators technologies and solutions including accounting, casino management systems, loyalty, and marketing. Designed with a deep understanding of day-to-day casino operations, these technologies enhance efficiency and ensure seamless player experiences. Gaming Systems will be led by Neil Crossan, Managing Director.
- iGaming & Sports – Aristocrat Interactive’s iGaming & Sports offers online operators a comprehensive suite of content and technology products for running online gaming and/or sports betting programs. iGaming & Sports services are modular and customizable to meet operators’ needs. iGaming & Sports will be led by Dima Reiderman, Managing Director.
- iGaming White-Label – Offering front-end and back-end services to independent casino and sportsbook operators, Aristocrat Interactive iGaming White-Label provides operators an entry to break into the RMG business. iGaming White-Label’s package offerings include customer support, retention teams, digital wallets, and 360 platform support. iGaming White-Label will be led by Jonathan Chilton, Managing Director.
“We are excited to reach this next milestone in our journey to be the global leader in digital gaming experiences,” said Moti Malul, CEO of Aristocrat Interactive. “With the launch of Aristocrat Interactive, we believe we are uniquely positioned to spearhead a new era of connected experience. With our integration of world-class content, cutting-edge technology and service offerings, we are focused on offering a new standard of excellence for our valued customers.”
