JACKSONVILLE, FL – The Jacksonville Jaguars and Hard Rock Digital have announced a partnership to make Hard Rock Bet the official sportsbook of the Jaguars. The 2024 season will mark the first season kickoff with legal sports betting in Florida, and as Florida’s only legal sportsbook, Hard Rock Bet will offer exclusive promotions and experiences on game days for its players and Jaguars fans in Northeast Florida.
“We are always looking for innovative ways to provide Jaguars fans with unique opportunities and entertaining experiences,” said Scott Massey, Jaguars SVP of Corporate Partnerships. “Through our partnership with Hard Rock Bet, Jags fans will have access to a best-in-class sportsbook app, free-to-play casino games, and chances to make ‘money-can’t-buy’ memories.”
The multi-faceted partnership includes a variety of co-marketing elements with marquee signage, digital, CRM, and social campaigns throughout the season. In addition, Hard Rock Bet players will receive backstage pass experiences at EverBank Stadium and VIP access to Jaguars off-site events. Hard Rock Games will also help entertain Jags fans on the team’s official Jaguars app, where free-to-play games will be linked via the Hard Rock Neverland Casino social gaming platform.
“Hard Rock Bet is thrilled to roll with the Jaguars and engage fans with our top-rated app,” said Nick Menas, Hard Rock Digital’s Managing Director, Corporate Strategy. “We are proud to be the sportsbook for every kind of player and look forward to enhancing game days by bringing Jags fans closer to the action than ever before.”
