SAN DIEGO, CA – Quick Custom Intelligence (QCI) has reactivated a partnership with Context Networks to explore new opportunities for casinos to generate revenue through the global digital marketplace. By integrating Context Networks’ advanced Contextual Promotions Media Network™ (CPMN) into the latest version of QCI’s Enterprise Platform (AGI55), casinos can potentially monetize screentime on player devices by offering it to advertisers.
The collaboration enables casinos to sell advertising space based on player engagement levels, with revenue tied to the duration of ads displayed on secondary gaming screens. With high levels of player interaction, this previously untapped resource presents a revenue opportunity for operators.
The partnership merges QCI’s data activation and artificial intelligence capabilities with Context Networks’ expertise in delivering dynamic, personalized content.
“I am excited to support this innovation, as it holds significant potential,” said Andrew Cardno, Chief Technology Officer of QCI. “Our mission has always been to provide casinos with the most advanced tools available. By integrating Context Networks’ cutting-edge advertising technology into our QCI Enterprise Platform AGI55, we are offering an unprecedented value proposition to our customers, empowering them to enhance guest engagement and achieve operational excellence.”
“Our collaboration with QCI enhances the guest experience by incorporating personalized advertising, boosting customer interaction, and delivering a strong return on investment for casino operators,” said Matthew Olden, CEO of Context Networks.
