LAS VEGAS, NV – Novomatic caught the attention of G2E attendees by unveiling numerous product launches at G2E 2024. The V.I.P. X™ cabinet series emerged as one of the main attractions, highlighting models such as the V.I.P. X Royal™ 1.85, V.I.P. X Dream™ 3.43, and the V.I.P. X Lounge™ 2.32. A centerpiece in the booth was the V.I.P. Galaxy™ 2.65, a luxury cabinet with a blend of comfort and state-of-the-art gaming technology, including high-definition screens, immersive sound systems and a fully adjustable lounge design. The unveiling of a new LED wall as part of the Diamond X™ series, including the Diamond X 1.55J, showcased the U.S.-style designed Piggy Prizes title.
Progressives and VGT Lineup
Novomatic introduced a variety of Thunder Cash™ Gold Progressives featuring new titles like Charming Lady’s Boom Coins™ and Red Amazon Explosion™. The Globe Link™ Xtension Volume 1 and 2 also attracted considerable interest, marking a significant impact with several new themes, bolstered by innovative math models and enticing bonus structures.
The VGT product range received special emphasis, particularly with the Street-Smart-themed area dedicated to highlight the themes and flexible assortment of cabinet styles for markets in Illinois, Pennsylvania, West Virginia, Puerto Rico, and Georgia. This dynamic showcase reinforced Novomatic’s commitment to providing leading solutions in performance and player appeal within the VGT sector. Featuring both Novoline™ and Magic HD customer-favorite themes, this area showed the new game mixes on Diamond X 2.32, Black Edition II 3.27 and Black Edition II 1.49J, V.I.P. X Lounge™ 2.32 and Funmaster 2.27. Specifically in Illinois, featuring the Magic HD game mix consisting of the Overlay Magic Play Lock & Spin feature, and the new Poker3™ multi-hand video poker mix. Novoline games were shown on the Black Edition II 1.49J cabinet with popular games like Ultra Boost™ and Money Party™ themes. Georgia Skill showed three new game titles in the Magic HD mix while more new titles lined the streets of the Novomatic booth.
Advancements in Sports Betting and Casino Management
In addition to its product line, Novomatic showed their cutting-edge sports betting kiosks including the ActionBook™ Edge 1.43J, and ActionBook Plus 2.27 models. With advanced graphics and rapid processing capabilities, these kiosks offer operators flexibility and performance. The premiere of the award-winning Novovision™ casino management system was another highlight, leveraging biometric technology for enhanced player recognition and streamlined operations. Already acknowledged as a “Best CMS/Software Product” at the European Casino Awards, the system generated significant buzz regarding its potential to revolutionize the gaming landscape.
Industry Recognition for Creative and Commercial Success
The combination of Novomatic’s innovative product launches and captivating booth design earned widespread acclaim. The company was recognized for its Street Smart booth, praised for creativity, interactivity, and the memorable experiences it fostered. Industry experts and attendees alike hailed Novomatic’s presence at G2E 2024 as one of the most impactful.
“G2E 2024 was an incredible success for Novomatic,” said Alexander Merwald, CEO at Novomatic Americas. “We were proud to showcase the V.I.P. XTM cabinet series. Our ‘Street Games, Street Smart’ focus resonated strongly, as we demonstrated how our tailored solutions meet the real-world needs of both casino and VGT operators. The response from customers reaffirmed Novomatic’s position as a leader in delivering innovation, performance, and market-specific strategies for North America.”
“The product diversity and innovation showcased at G2E 2024 have been enthusiastically received by both operators and players,” said Thomas Schmalzer, VP of Global Sales, and Product Management at Novomatic AG. “Our V.I.P. X series and extensive range of progressives reflect our unwavering commitment to delivering premium solutions to the global market.”