WHEATLAND, CA – Hard Rock Hotel & Casino Sacramento at Fire Mountain, owned by Estom Yumeka Maidu Tribe of the Enterprise Rancheria, is celebrating its fifth anniversary throughout November. Hard Rock Sacramento, located off Highway 65 and Forty Mile Road in Wheatland, continues to entertain millions of guests annually.
When the property opened, it marked a historic partnership between two Native American tribes – the Seminole Tribe of Florida, owners of Hard Rock International, and Enterprise Rancheria. Hard Rock Sacramento is currently in the process of purchasing the 342 acres of land between its property and the Toyota Amphitheatre on Forty Mile Road. Hard Rock Sacramento and Enterprise Rancheria are finalizing their due diligence and their initial development plans for the new property to expand the sports and entertainment district, which will benefit the region.
The casino officially opened on October 30, 2019, and despite weathering a pandemic four months after opening, it’s had five years of successful operations and an economic impact on the greater Sacramento six-county region of just over $2 billion according to the Yuba-Sutter Economic Development Corporation. Roughly 25 percent of the more than 1,400 employees have been a part of the property since opening. Hard Rock Sacramento continues to be a major employer in the Yuba-Sutter area with 65 percent of its employees residing in Yuba and Sutter Counties.
“As we celebrate the fifth anniversary of the Hard Rock Hotel & Casino Sacramento at Fire Mountain, we are most proud of the $2 billion economic impact the property has had on the entire six-county region,” said Mark Birtha, President of Hard Rock Hotel & Casino Sacramento. “This includes more than $3.5 million in charitable donations and in-kind gifts that Hard Rock Sacramento and the tribe have already made to philanthropies throughout Northern California. We plan to continue to expand that commitment as we look forward to fulfilling our $1 million commitment to Sutter Medical Foundation in Yuba-Sutter and developing the sports and entertainment district between us and the Amphitheatre over the next five years. We plan to continue the evolution of our positive impact on those in need in our region while also reinvesting in the lifestyle amenities guests in Northern California deserve.”