HOLLYWOOD, FL – Hard Rock Bet is now a partner and the official sportsbook of the Miami Heat. As Florida’s only legal sportsbook, Hard Rock Bet will elevate game days with exclusive promotions and offers for Heat fans at the Kaseya Center and throughout Florida.
“We’re excited to roll with the Heat to engage basketball fans in South Beach and beyond, and create unforgettable moments for our players,” said Nick Menas, Hard Rock Bet’s Managing Director of Corporate Strategy. “From exclusive experiences to unparalleled access, we’re bringing our players closer to the action and elevating the way fans connect with the Heat.”
The multi-faceted partnership includes a variety of co-marketing elements with marquee signage, digital campaigns, in-game entertainment, and the launch of the Hard Rock Bet Heat Club – a free, opt-in club for fans to receive special promotions and engage with their favorite team. In addition, Hard Rock Bet players will enjoy experiences at Kaseya Center and exclusive VIP access to Heat off-site events. Some of the best seats will also feature Hard Rock Bet branding with a soon-to-be-installed courtside platform for Hard Rock Bet players and other VIPs to enjoy the game.
Hard Rock Bet is the Seminole Tribe of Florida’s sports betting platform. Operated by the Seminole Tribe of Florida, Hard Rock Bet is Florida’s only legal sportsbook.
