LAS VEGAS, NV – Aristocrat Interactive has appointed Nir Hakarmeli as the new Managing Director of its iGaming & Sports division. In his new role, Hakarmeli will lead the iGaming & Sports division, focusing on expanding the company’s portfolio with complementary products and content for both land-based and online operators in major regulated markets. His understanding of operator and customer needs, honed over 14 years in various B2C roles, positions him well to drive value for business customers and align offerings with their goals.
“What excites me most about this role is the opportunity to drive growth by delivering a diverse range of innovative offerings to operators worldwide,” said Hakarmeli. “The chance to contribute to this growth and lead a team with the potential to become a true global leader in the coming years is incredibly motivating.”
“We are on an exciting journey at Aristocrat Interactive and the addition of Nir to the team showcases our commitment to our operators and partners,” said Moti Malul, CEO of Aristocrat Interactive. “With his extensive experience and knowledge, I have no doubt that that we can continue to delight our partners by taking their business not only to new levels, but to new heights.”
Hakarmeli brings over a decade of extensive experience in the gaming industry, having held key leadership positions across several prominent organizations. Most recently, he served as the International Managing Director at Evoke, where he played a pivotal role in steering the company’s international operations and growth strategies. Prior to that, Hakarmeli was the Gaming Director at William Hill, contributing significantly to the company’s gaming initiatives.
