MT PLEASANT, MI – JCM Global and Soaring Eagle partnered to create an enthralling atmosphere for Soaring Eagle customers at the Ascend Sportsbook with a high-resolution LED sports ticker and LED commercial display installation that streams live sporting events and content for special events. JCM installed a 40’ x 1.75’ MAX-R 2.6mm sports ticker curved solution with 36’9” radius, more than 20 TV monitors, and relocated an existing 16.5’ x 6.5’ MAX-S 2.6mm solution.
“Soaring Eagle wanted to further enhance their guests’ experience by creating an expanded sports book atmosphere. The idea was to create a space where patrons could stay and watch multiple sporting events and enjoy the thrill and excitement only live sporting events can bring,” said JCM SVP Sales, Marketing, & Operations Dave Kubajak. “We are pleased with the results and very happy to be continuing our partnership with Soaring Eagle.”
![Soaring Eagle Sportsbook](https://www.indiangaming.com/wp-content/uploads/2021/08/Soaring-Eagle-Sportsbook-1024x768.jpg)
This is the second installation of LED digital signage and LED commercial displays at Soaring Eagle. Previously, JCM installed a 16.5’ x 8.2’ ultra-high resolution digital sign on the casino floor to recognize players and reward them for their loyalty.