WASHINGTON, D.C. – A record 67.8 million American adults (26%) are expected to bet on Super Bowl LVIII, a 35% increase from 2023, according to a new American Gaming Association (AGA) survey. Bettors plan to wager an estimated $23.1 billion on this year’s big game, up from $16 billion last year.
With the expansion of legal sports betting, traditional Super Bowl wagers are expected to pass casual wagers for a second consecutive year:
- 42.7 million American adults plan to place a traditional sports wager online, at a retail sportsbook or with a bookie, up 41% from 2023.
- 36.5 million plan to bet casually with friends or as part of a pool or squares contest, up 32% from 2023.
Importantly, Americans continue to migrate to the legal market: 28.7 million adults, or 11%, intend to place online wagers using a legal U.S. sportsbook.
“As the Super Bowl comes to Las Vegas for the first time, this year’s record interest in wagering marks a full circle moment for the U.S. gaming industry,” said Bill Miller, AGA President and CEO. “Our priority remains getting this opportunity right by providing the consumer protections only a regulated market can guarantee and investing in responsible gambling tools, safeguards and education.”
Industry investments in responsible gambling continue to resonate. The majority of traditional Super Bowl bettors (75%) report seeing a responsible gambling message in the last year, up from 71% in 2023. Meanwhile, 47% of all American adults recall hearing or seeing a responsible gambling message in the past year, up from 40% last year.
Bettors are nearly split on the outcome of the game with 47% planning to bet on the Kansas City Chiefs and 44% planning to bet on the San Francisco 49ers.