FRISCO, TX – Choctaw Casinos & Resorts has become the official casino and resort partner of the Dallas Open, an indoor Association of Tennis Professionals Tour event in the U.S. The collaboration will feature Choctaw-branded hospitality spaces inside the venue, along with naming rights to key elements of the tournament, including the VIP boxes and the player entrance.
As the Dallas Open prepares to debut at Ford Center at The Star in Frisco from February 1-9, 2025, the tournament will make history by elevating to ATP 500 status, marking a significant milestone since its relocation to North Texas in 2022. Players will now compete for increased ATP ranking points and a prize pool of approximately $2.8 million.
Choctaw Casinos & Resorts will introduce its signature Choctaw Club to professional tennis for the first time. Located within Ford Center, the exclusive space will offer Choctaw courtside box holders premium amenities, including free-to-play table games, including blackjack and craps, digital gaming kiosk, curated food and beverages, a DJ, and the signature Choctaw Crush cocktail. Choctaw’s public hospitality area on Tostitos Plaza will be open on select tournament days, offering an interactive space for fans. Additionally, the player entrance to center court will feature Choctaw Casinos & Resorts branding.
“We are thrilled to partner with Choctaw Casinos & Resorts to deliver a world-class experience for tennis fans,” said Peter Lebedevs, Dallas Open Tournament Director. “The Choctaw Club promises to be a vibrant gathering place, and the activations on Tostitos Plaza will extend the excitement beyond the stadium walls, enhancing the guest experience from the moment fans arrive.”
“Partnering with the Dallas Open, the region’s premier tennis event, allows us to further showcase the elevated Choctaw experience,” said Heidi Grant, Senior Executive Officer of the Choctaw Nation. “We are proud to bring our premium hospitality offering to tennis fans and strengthen our presence in North Texas sports and entertainment.”
Since 2017, Choctaw Casinos & Resorts has expanded its sponsorship footprint in North Texas sports and entertainment by forging partnerships with prominent organizations such as the Texas Rangers, Dallas Mavericks, Dallas Stars, and more, including the rebranding of Globe Life Park to Choctaw Stadium, now home to the Arlington Renegades.
The 2025 Dallas Open boasts an exceptional player lineup, including World No. 4 Taylor Fritz, World No. 6 Casper Ruud, defending champion Tommy Paul (World No. 12), and Frances Tiafoe (World No. 18).
