CAMP VERDE, AZ – Cliff Castle Casino Hotel has appointed Larry Resick as Director of Marketing. Resick brings more than 15 years of experience in the casino and hospitality industry driving revenue and enhancing visitor engagement through innovative marketing strategies.
Resick is known for his skills in database marketing, revenue enhancement, and digital media promotions. In his most recent role as Director of Marketing at Pala Casino Resort in Pala, CA, Resick was instrumental in generating substantial incremental revenue, enhancing operational efficiency and realizing significant savings through strategic marketing initiatives. Prior to that, he held the role of Director of Database Marketing and Hotel Revenue Management at Agua Caliente Casinos in Palm Springs, CA, where he managed database and direct marketing across three properties, significantly boosting hotel room revenue and refining marketing strategies through data analysis, collaboration, and market-focused initiatives.
In his new role at Cliff Castle Casino Resort, Resick will oversee advertising, digital media, promotions, player development, and transportation. Resick’s expertise in brand management and strategic marketing will play a critical role in enhancing the resort’s market presence and delivering exceptional value to its visitors.
“Bringing Larry on board is an exciting next step for us,” said Rojelio “Ro” Rubio, Cliff Castle Casino Hotel General Manager. “His impressive background and innovative approach to marketing align perfectly with our vision for the future of Cliff Castle Casino Resort. We are excited to see how his leadership will elevate our brand and guest experiences.”