NIAGARA FALLS, NY – Seneca Gaming Corporation (SGC) announced that Cynthia Liu has joined the company as Chief Marketing Officer.
A key member of the senior management team, Liu will lead strategic marketing initiatives for the corporation and its gaming properties –Seneca Niagara Resort & Casino in Niagara Falls, NY; Seneca Allegany Resort & Casino in Salamanca, NY; and Seneca Buffalo Creek Casino in Buffalo, NY; as well as Seneca Hickory Stick Golf Course in Lewiston, NY. She will oversee areas including brand strategy, advertising, digital transformation, player development, revenue management, group sales, database marketing, entertainment, and loyalty programs.
“Cynthia is a dynamic executive and leader with a vision to bring renewed energy and elevated awareness to our properties and the experience we offer our guests,” said Kevin Nephew, Seneca Gaming Corporation President and CEO. “We know that our Seneca properties represent the best places to work, stay and play. With Cynthia’s vision, we are going to make our brands, and the promise behind them, stand out in new and exciting ways.”
Liu brings more than 20 years of experience to Seneca Gaming Corporation, including a wealth of expertise in launching new brands, creating impactful integrated marketing strategies, and collaborating with cross-functional teams to achieve shared business goals. She was most recently Vice President of Global Brand Management for Travel + Leisure Co., where she led brand marketing strategy supporting $2 billion in sales revenue and elevating brand awareness for over 20 brands. Throughout her career, she has held global marketing positions with companies such as Caesars Entertainment, Las Vegas Sands, and Wyndham Hotels & Resorts.
“I am thrilled to be part of Seneca Gaming Corporation and its exceptional culture,” said Liu. “I am passionate about brand building. SGC has great history, a solid brand portfolio, beautiful properties, efficient operations, and a loyal guest base. I look forward to working with our team members to tell compelling brand stories and cultivating lasting relationships with current and new guests.”
