HOLLYWOOD, FL – Hard Rock International has added NASCAR Hall of Famer Dale Earnhardt Jr. as a brand ambassador to its roster of athlete partners. The partnership will bring exclusive collaborations and limited-time offers to NASCAR fans as the 2025 season unfolds.
“Hard Rock is such a historic and iconic brand,” said Earnhardt Jr. “I have always been a huge fan of music, so the vibes and attention to detail that Hard Rock puts into its locations is incredible to me. They have something for everyone – music, food, drinks, casino games and sports betting. I’m excited to partner with them and the opportunities we have to do some really fun things together.”
“As a leader consistently delivering entertaining experiences across live music, gaming and sports to guests, Hard Rock is honored to have Dale Earnhardt Jr. as part of our team,” said Keith Sheldon, President of Entertainment and Brand at Hard Rock International and Seminole Gaming. “Together, we will celebrate the spirit of car racing at our properties across the globe through exciting new menu items, apparel and more.”
NASCAR fans can now enjoy exclusive race day menu items inspired by Earnhardt at Hard Rock Cafes, along with limited-edition apparel collections available through the Rock Shop®.
Through the partnership, NASCAR fans will have the opportunity to engage with Earnhardt via Hard Rock Bet, which has already hosted a sweepstakes at Daytona International Speedway and will offer additional ‘money can’t buy’ experiences for its players to meet the Hall of Fame driver. Fans can also follow along with Earnhardt’s sports betting picks on the top-rated Hard Rock Bet app and view exclusive video content on @HardRockBet channels.
Additionally, later this spring, Hard Rock Games will debut the free-to-play Full Throttle with Dale Earnhardt Jr. slot game on the Hard Rock Neverland Casino and Jackpot Planet apps. The game will put players in the driver’s seat, with their race car gaining speed with each win.
