BATTLE CREEK, MI – FireKeepers Casino has installed a monumental new digital sign, introducing a dramatic brand presentation daily to the thousands of people traversing I-94 in either direction. Standing at an impressive height of 99 ft. 6 in., the sign is nearly twice as high as its predecessor. Crafted with Samsung XPR-E LED panels and featuring a pixel pitch of 10.4 millimeters, the marquee showcases a resolution of 1056 x 1392 and a total pixel count of 1,469,952 pixels. Its expansive LED display spans approximately 36 ft. in width and 48 ft. in height, delivering unparalleled clarity and visual impact.
“We are thrilled to unveil our new marquee, which sets a new standard for size, clarity, and sophistication in Michigan,” said Jim Wise, Vice President of Marketing at FireKeepers. “This state-of-the-art installation brings the Vegas-like experience that patrons expect from FireKeepers, elevating our brand messaging presence to new heights.”
Metro Signs and Lighting, based in Warren, MI, spearheaded the project, working in collaboration with Hoffman Brothers Inc., Swan Electric Company, Moore Trosper Construction Company, Buck’s Crane, Western Tel-Com Inc., and Elite Welding and Fabrication.
