HOLLYWOOD, FL – Hard Rock Bet, the Seminole Tribe of Florida’s sports betting platform, has named Duffy’s Sports Grill an official game day partner. Through the partnership, Hard Rock Bet and Duffy’s Sports Grill will engage local sports fans at its 30 locations across Florida. The marketing partnership will remix Duffy’s Sports Grill’s game-day experience with Hard Rock Bet’s unique vibe, resulting in watch parties, content creation opportunities, and authentic brand interactions for Florida’s only legal sportsbook.
“With a communal sports atmosphere and the passionate fandom of its loyal MVPs, Duffy’s Sports Grill is a perfect complement to Hard Rock Bet,” said Nick Menas, Hard Rock Bet’s head of partnerships. “We’re excited to roll with Duffy’s Sports Grill as an official game day partner of Hard Rock Bet, and look forward to driving player engagement and loyalty at their 30 Florida locations.”
“We are so proud to partner with Florida’s only legal sportsbook, Hard Rock Bet, and offer our MVPs special promotions when they dine with us,” said Joe Webb, Chief Executive Officer of Duffy’s Sports Grill. “It truly is the perfect sports matchup between Florida’s largest family-owned restaurant chain and the most exciting sportsbook in the nation. For decades, we have been known as the ultimate sports and dining destination with our 80+ TVs in each location, top quality food, and two for one drinks all day every day. To be able to enhance our MVPs experience with this partnership with Hard Rock Bet is the equivalent of a game winning score.”
The multi-faceted partnership includes a variety of co-marketing elements with digital signage, web, CRM, and social media opportunities along with on-site activations for premier sporting events. In addition, Duffy’s Sports Grill’s MVPs and those geolocated at Duffy’s Sports Grill locations will receive select invitations for exclusive promotions from Hard Rock Bet.
