BARCELONA, SPAIN – Following an ‘unprecedented response’ to the unique exhibiting opportunities available at the Gran Via in Barcelona, Clarion Gaming has confirmed that January’s edition of ICE/iGB Affiliate will feature 1,000+ exhibitors occupying 1,291,670 sq. ft. of space – 20% larger than at London 2024. The event will take place January 20-22.
“The 2025 editions of ICE and iGB Affiliate are already reaching capacity despite the show floor being 20% bigger than in 2024, which itself established a new record,” said Stuart Hunter, Clarion Gaming Managing Director. “As part of the Barcelona bid to host ICE/iGB Affiliate, we ensured that we had access to the entire Gran Via campus comprising over 2,152,780 sq. ft., allowing the opportunity to secure more space as and when the industry required. While we had the option to utilize more space for 2025, we have taken the strategic decision to cap the size of the 2024 show at 1,291,670 sq. ft. in order to pursue a structured and sustainable growth plan in line with our customer’s needs and which is also designed to deliver optimum visitor density … we are curating the make-up of the exhibitions ensuring that they reflect the industry covering every sector. Our overarching objective is to ensure that ICE and iGB Affiliate reflect the needs of the totality of the global industry and the migration to Barcelona enhances our ability to deliver this.”