BARCELONA, SPAIN – The world’s largest gaming expo welcomed international buyers, thought leaders and dignitaries to its new location at Fira Gran Via Barcelona. 1.29 million sq. ft. of innovation presented by approximately 1,000 exhibitors is being showcased, the first ICE edition to be staged outside the UK in the event’s history.
A skywalk delivered an elevated perspective to attendees and provides access to the various product and networking zones. To help visitors explore the full potential of the flagship event, Clarion launched ICE AI, an enhanced customer tool, which provided extensive information on the event to assist in navigating the expansive conference.
The first ICE ‘Association Assembly’ was created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography.
What was previously ICE VOX has been rebranded The World Gaming Forum (WGF), and includes the World Regulatory Briefing, the new Casino & Leaders Conference (formerly the ICC), and the new Esports & Games Conference – formerly the Esports Betting Conference.
Situated at the heart of the Fira Gran Via Barcelona, the WGF featured a club-style VIP lounge, dedicated networking garden, and access to a range of concierge services. The rebranded Sustainable Gambling Zone featured 26 safer gambling bodies and underlined the importance that the industry places on sustainability and player protection.