PHILADELPHIA, PA – Kambi Group has entered into an agreement with Hard Rock Digital, one of the leading sports betting operators in the U.S., to deliver its new Odds Feed+ solution to the operator’s multi-state Hard Rock Bet brand, which is available in eight U.S. states including Arizona, Florida, Illinois, Indiana, New Jersey, Ohio, Tennessee, and Virginia.
The partnership will see Kambi provide Hard Rock Bet with its comprehensive suite of odds across both pre-match and live betting, with odds uniquely benefiting from the power of Kambi’s leading turnkey sportsbook, as well as Kambi’s AI trading division Tzeract. Hard Rock Bet is expected to launch with Kambi’s Odds Feed+ in Q4 2024.
Kambi’s library of odds are delivered through a single API integration, giving operators the ability to create their own bespoke Odds Feed+ package, with the freedom to revise on demand. Hard Rock Bet will initially offer a selection of Kambi’s global sports odds, however, the flexibility of Kambi’s single API odds feed provides Hard Rock Bet the ability to add additional international or U.S. sports, as required.
As Kambi’s first major Odds Feed+ partnership, the collaboration with Hard Rock Digital marks a significant milestone in Kambi’s long-term strategy. The partnership has potential to become a significant source of revenue for Kambi, subject to the scope of additional services taken by Hard Rock Digital over the coming years.
“This Odds Feed+ partnership with Hard Rock Digital represents another important step forward for Kambi,” said Werner Becher, Kambi CEO. “The deal builds on the strategy Kambi set out 18 months ago to leverage our position as the world’s leading sportsbook provider with the offer of standalone products that uniquely benefit from our turnkey sportsbook. Hard Rock is one of the leading sportsbook operators in the U.S. and precisely the kind of prestigious partner we were targeting as part of this modularization approach.”
“The addition of Kambi’s odds feed will provide us with a greater range of betting options and more flexibility, while still allowing our team to maintain control of our core product,” said Matt Primeaux, Executive Managing Director & President of Hard Rock Digital. “We are excited to partner with Kambi and create more unique experiences for players on our top-rated platform.”