WATERSMEET, MI – The Lac Vieux Desert Northern Waters Casino & Resort has partnered with IGT PlaySports via a new services agreement. In addition to now leveraging IGT PlaySports for a range of trading-related services, Northern Waters has powered its sportsbook with IGT’s platform and self-service betting technology since 2021.
“IGT PlaySports is Northern Waters’s ideal technology and services partner as we roll out the next era of sports betting entertainment to our customers,” said John McGeshick, Lac Vieux Desert Northern Waters Casino & Resort, General Manager. “IGT PlaySports’ comprehensive, turnkey solution has streamlined our sportsbook operations and positioned us to more keenly focus on our guests and ensure they have the best possible fan experience.”
“The IGT PlaySports team is excited to expand our relationship with Northern Waters to include trading advisory services,” said Joe Asher, IGT President of Sports Betting. “In servicing 36 sportsbooks across North America, the IGT Trading Advisory Team is adept at helping operators maximize the returns of their sports betting offerings while enhancing player loyalty and engagement.”
As part of Northern Waters’ sportsbook enhancements, the casino plans to deploy IGT’s PeakBarTop™ cabinets with Total Gaming™ software. The hardware features Game King® video poker, slots, keno and sports betting from a single device and wallet.
