FORT LAUDERDALE, FL – SBC Summit Americas is set to make its debut in Fort Lauderdale this May, delivering a comprehensive, pan-American educational experience for companies looking to deepen market insights or expand their presence in North and Latin America.
Taking place May 13-15 at the Broward County Convention Center, the summit will welcome 10,000 delegates for an in-depth exploration of key industry sectors, including betting, casino, payments, affiliation, and player protection. The agenda has been curated to serve both U.S. and Latin American-facing brands, while also providing insights that bridge both regions to encourage cross-market collaboration.
“SBC Summit Americas was designed to unite the entire Americas region, fostering knowledge exchange between North and South America,” said Rasmus Sojmark, CEO & Founder of SBC. “Striking the right balance between the two markets while addressing broader industry trends was a key challenge – one we knew we had to get right.”
Tailored Insights for North American and Latin American Markets
For North America, a dedicated track will cover fantasy sports betting’s future, preparations for the 2026 FIFA World Cup, and the potential impact of sweepstake betting on casinos. The agenda will also explore the role of technology in modernizing lotteries, leveraging gamification and AI to enhance player loyalty, and optimizing omnichannel experiences.
The tribal gaming segment, held on Day 2, will highlight the critical relationship between operators and tribes, focusing on strategies for building mutually beneficial partnerships and examining the hub-and-spoke model’s success in tribal gaming operations.
For delegates focused on Latin America, the LATAM track will provide a deep dive into emerging opportunities and regulatory challenges across key markets such as Peru, Mexico, and the Andes. Sessions will address complex licensing landscapes and offer strategies for navigating shifting regulations.
With Brazil’s market regulation now in place, dedicated Brazil-focused panels will provide guidance on operator-regulator collaboration, compliance best practices, and technology’s role in player protection. Additional sessions will explore operator-sports organization partnerships and key consumer rights considerations to ensure businesses remain compliant in an increasingly regulated environment.
Specialized Industry Tracks: Payments & Affiliates
The Payment Expert Summit track will explore financial innovations and compliance challenges across the Americas. Topics will include navigating complex tax structures, strengthening cross-border collaborations, and reducing payment decline rates – all crucial for ensuring seamless transactions and optimizing customer acquisition.
Meanwhile, the Affiliate Leaders Summit track will focus on growth strategies in the U.S. and Latin America, covering big data utilization, evolving marketing regulations, and the integration of advanced marketing technologies to drive long-term success.
“Unlike the region-specific tracks that focus on either LATAM or the U.S., the Affiliate Leaders Summit and Payment Expert Summit bring together diverse perspectives, reflected in both topics and speakers,” said Sojmark. “We’ve built an agenda that delivers value to every attendee – whether they’re part of a payments team at a Peruvian operator or a responsible gambling team in Kentucky. That’s what makes this event truly stand out.”
