SBC Summit North America 2024: Insights, Innovations, and Networking Opportunities

SBC North America 2024

SECAUCUS, NJ – The SBC Summit North America, spanning May 7th to 9th, has emerged as a prominent gathering for professionals in sports betting and iGaming – exploring trends and sharing best practices.

“We had nearly 5,000 of you join us this year, a substantial increase from the 3,500 delegates we gathered at the Meadowlands last year,” said Rasmus Sojmark, CEO and Founder of SBC. “I am always happy to feel your support, and it seems that every year, more and more of you realize how much work the entire SBC team puts into the event. Thank you for making this edition special. It was a blast.”

With an extensive conference program spread across four stages and input from 300 industry leaders, attendees had abundant learning opportunities. The event provided a platform to identify pain points, discuss solutions, and explore the potential of North American markets for both regional and global companies. 

Among the notable speakers were BetMGM CEO Adam Greenblatt, professionals like Jan Jones Blackhurst, and former football legend Dan Marino. Insightful perspectives were shared by Nevada Congresswoman Dina Titus on taxation and Shawn Fluharty, President of the National Council of Legislators from Gaming States (NCLGS), who advocated for model iGaming legislation. Donna Orender, former President of the Women’s National Basketball Association (WNBA), added to the diversity of topics covered, ensuring a well-rounded discussion.

“Being here and having the opportunity to listen to panelists and learn how they’ve addressed specific issues and pain points, it’s been really helpful,” said Stephanie Maxwell, Deputy Director and General Counsel of the Tennessee Sports Wagering Council.

“The conference is organized in a way that makes it easy to find what interests you and the topics are generally useful regardless of your role in the industry,” said Kenneth Fuchs, COO, of Caesars Digital. “Everybody can come here and learn something.”

The post-event survey for exhibitors and sponsors revealed a strong NPS score. With 100 brands showcasing as exhibitors and sponsors, there was a notably diverse representation of companies. The show floor also saw a wide array of networking events, from gatherings for women in gaming to those for the tribal community, as well as meet-ups dedicated to responsible gambling. The evenings concluded with networking events held at NY hotspots such as Slate NYC, Magic Hour Rooftop Bar & Lounge at Moxy Times Square, and the iconic Red Bull Arena.

“You have companies from all over the world convening here because they know they’re going to shake hands with the people who are important in the industry and make those connections,” said Shawn Fluharty, President of NCLGS and Head of Government Affairs at Play’n GO.

“This is the best event to attend throughout the year,” said Mark Hicks, Managing Director of the NCAA. “Everybody we need to see is here, and the educational sessions are phenomenal.”